Pieter Jelle De Brue

Pieter Jelle De Brue, CEO of Leuven-based digital company Statik, champions a business-as-a-force-for-good approach as a BCorp committed to the SDGs. With a unique leadership perspective, he prioritizes employee happiness, focusing on cultivating a culture where individuals have the freedom to be themselves. Rather than traditional metrics, Pieter Jelle values his colleagues' talents, leading Statik to attract talent organically without the need for active recruitment.

At the Future Generations Conference, he will explain his distinct leadership style & how to make employee well-being a priority.