Tim SmitsVice-Dean of Education for the Faculty of Social Sciences at KU Leuven
Tim Smits is the current vice-dean of Education for the Faculty of Social Sciences at KU Leuven, the former director of the Institute for Media Studies (2014-2019), and the former programme director of the Master in Corporate Communication (2014-2019). With a background in Social Psychology (MSc & PhD), Statistics (MSc), Marketing, Ethics and Communication, he now is a full professor ("hoogleraar") in Persuasion and Marketing Communication.
Tim published on various topics within these fields, but his main research focus pertains to persuasion and marketing communication dynamics that involve health and/or consumer empowerment and how these are affected by situational differences or manipulations. He also has a more methodological line of research on science replicability.
Tim is eager to collaborate internationally in research projects, while at the same time keeping in touch with the practitioner’s field of marketing communication.
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