4 MAY 2023
M Leuven

Gert Linthout

CMO at Ray & Jules

Gert is a bio-engineer by profession and has spent over 15 years working as an advisor in quality, sustainability, and circular economy. He has a deep understanding of the complexities of these fields and is passionate about creating a positive impact on the world through his work.

In 2017, Gert and his wife Jona started a circular startup called Mic Mac Minuscule. The startup's goal was to make the moment of birth circular by creating hip, second-hand birth lists. Gert and Jona believed that by providing sustainable options for baby products, they could help reduce waste and create a more environmentally conscious future.

Gert's dedication to sustainability didn't stop with Mic Mac Minuscule. In 2019, he stepped in as a partner of Ray & Jules, the sunny kind of coffee, along with founder and friend Koen Bosmans. The goal of this partnership was to create a clean and honest coffee chain that consumers could feel good about supporting. Gert is responsible for marketing, sales, partnerships, and internationalization, and is committed to make Ray & Jules an example in sustainability within the coffee industry.

Gert is an enthusiast, impatient, positive, and self-proclaimed "impact-oholic". His dedication to sustainability has even made him an opinion maker in the industry, with his contributions to De Tijd earning him a reputation as a thought leader in the field.


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