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Chris Burggraeve BE

former CMO AB InBev & investor in disruption (incl. cannabis)

Chris is a leading global marketer turned advisor, investor, entrepreneur, board member & academic (NYU Stern).  

His 23 year corporate career spanned 3 FMCG leaders: P&G, The Coca-Cola Company & AB InBev (CMO 07-12).  From 08-13 he served as board member & president of the World Federation of Advertisers (WFA).
End 2012 he founded his own NYC based consultancy (, & actively built up a globally diversified portfolio of category disruptors, including 2 cannabis ventures in the USA (, &  Since years he also chairs 2 non profits that nurture international talent development and entrepreneurship: the Belgian-American Chamber of Commerce in the USA (, & the Prince Albert Fund in Belgium ( . 

Chris is an evangelist of intense partnership between marketing & finance especially, as a critical condition to create sustainable branded business models.  He is not a rocket scientist, but a disciplined consumer scientist with a passion for space (& a ticket for Virgin Galactic).  Appropriately, he is about to publish his first book called “The Rocket Science behind Marketing Miracles”, designed to help companies create renaissance brands in a galactic age.