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Eve Turow Paul US

Millennial food culture expert

The Millennial’s food for thought

Eve Turow Paul writes about and studies Millennial food culture. She investigates the latest research in psychology, sociology and anthropology, speaks to thought-leaders & interviews people of the Millennial & Gen Z generations to gain a better understanding of their anxieties, hopes & passions. She then looks at how individuals fulfill many of their needs through food culture.

She is the author of A Taste of Generation Yum, a book that investigates the driving forces behind the Millennial generation’s obsession with food. Utilizing her empirical research, she advises companies, start-ups & independent entrepreneurs on how to connect with & better serve Millenials.

I’m not here to tell you what the trends are; I’ll tell you why the trend exists

There are more than 200 million photos tagged #food on Instagram. Eve has spent the last many years researching & writing about our obsession with food & the ways in which 21st century innovations & pressures are re-shaping the human experience, & thus, people's wants & needs.

Working to deepen the audience's understanding of the Millennial and Generation Z markets from a psychological, sociological & emotional perspective, she brings to light how these changing wants & needs influence our businesses.

Want to find out why you’re taking photos of your lunch? For a better understanding of what’s driving this food trend, Eve identifies four key pillars that represent our new & influential modern day needs & closely analyzes these themes in food culture, yet also sees them reflected in fashion, auto, housing & more.