21 - 24 April 2021 | Leuven, Belgium Menu

Innovate for the better

At the heart of and& is an exploration, a deep dive. An exploration into innovation. But not innovation for its own sake. It’s an exploration of innovation that drives the world to a better place. Hence our slogan ‘innovate for the better.’ Under this guiding principle, and& provides a platform for intentional, interdisciplinary innovation that addresses the challenges we face today and transforms our society.

We may live in a rapidly evolving world, but innovation that drives change isn’t achieved overnight. It takes time. It also takes knowledge and courage. It requires a shift in perspective, both in short and long-term strategy, as well as in core values and culture. Intentional innovation is about finding a balance between profit and purpose. 

This approach to business and innovation is about questioning the status quo, knocking on doors, pushing boundaries, and demanding concrete responses to the questions that matter. It means increasing our level of ambition to focus on the numerous challenges we face today.

Intentional innovation is about finding a balance between profit & purpose. 

Where does it all start? Who kicks it off? The catalyst is intentional leadership. No true innovation happens without forward-thinking leaders and educators starting the ball rolling.

But more is needed. To bring about a historic global culture shift to help address society’s greatest challenges, we also need entrepreneurs. The business community is an indispensable part of the solution to global problems like wealth inequality, climate change and social unrest.

The business community is an indispensable part of the solution to global problems like wealth inequality, climate change and social unrest.

Yet the biggest buzzword of our time is sustainability. In just a couple of decades, sustainability has become a key driver of innovation and long-term success. Business models of the future must go hand-in-hand with core sustainability values and financial incentives.

At the same time, technological advances may lead to routine and repeatable jobs disappearing at an unseen rate. Nurturing our creativity becomes even more important. It’s crucial to keep our human capital, creativity, non-linear thinking, empathy and judgement alive and thriving.

and& also touches upon another significant challenge of our time: redefining cultural standards in an ever-changing digital society. Misinformation, media manipulation and the impact of fake news have led to a collective outcry for tech ethics. 

How do we move from agenda, knowledge and plans to effective transformation? How do we facilitate change?

Lastly, and& aims to bridge a gap. On one side of the gap is knowing what needs to happen to catalyze change. On the other side is acting upon that knowledge. Connecting the two is vital for the future of humanity. But rather than procrastinating, we humans need to be implementing. The problem is that human nature often inherently resists change. So how do we move from agenda, knowledge and plans to effective transformation? How do we facilitate change?

and& is on an active search for change. It seeks to inspire cross-fertilization between different businesses, people, policy areas, actors, speakers, audiences and experts in order to attain much-needed breakthroughs.

So what can you expect from and&? Four days and nights of inspirational, intentional innovation. Talks. Business opportunities. Networking. Collaboration. Avant-garde music. A tech park. Art interventions in public spaces. And much, much more.

Join us to experience this exploration into intentional innovation that drives the world to a better place. Join us and contribute, as together we ‘innovate for the better.’ Let’s address the challenges we face today. Let’s transform our society.