21 - 24 April 2021 | Leuven, Belgium Menu
Mark Adams
exuberant young VP and head of innovation at VICE
Mark Adams
UK
Schedule info coming soon

Mark Adams

Mark Adams collects accolades like mere mortals collect stamps. According to The Guardian he is the Star of Tech City and “one of the people who are changing our world and helping to boost economic growth.” He went on to be named in the “Silicon 60 Global Tech Entrepreneurs”, “The Most Influential Londoners”, “The Sunday Times Top people in Britain”, “The Drum's Digerati List”, “The Debrett’s Top 10 Digital List,” and was invited to give a TED talk which received over a million views.

His journey began in 2003 when (while at university!) he became the go-to “digital guy” for the Hollywood A-list. His company was acquired by the world’s biggest talent agency (William Morris Endeavour) where he spent 5 years meeting with the planet’s best known actors, musicians, celebrities and politicians with the goal of encouraging them to innovate and embrace new digital mindsets.

His next venture was to work with CEOs to deliver large-scale digital transformation for brands and companies with 100,000+ employees or more. It was acquired by Vice Media in 2015 where Adams continues to serve as Chief Innovation Officer. Since joining, Adams has led the charge to transform Vice from a humble print magazine to a 6 billion dollar empire and the largest youth media company in the world, by launching Virtue (an award Creative Agency), Vice News (most awarded News org in 2018 — including 4 Emmys), Vice Records (home to artists like Justice and The Streets), and Vice Studios (creators of Jim and Andy, The Fyre Festival documentary and 70+ other projects for Netflix, Amazon Studios and others).

In his fun and provocative workshops and talks, Mark wages war on the fetish of “Innovation as Inspiration” and those who love to hear, talk and read about innovation but never actually act to change their behaviors. He argues that we need to drastically overhaul the way we approach the innovation conversation if we are to avoid tragedy in the decades ahead and weather the coming technological storms.

Fasten your seatbelts!