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    Innovate for the better

    and& explores innovation that pushes towards a more conscious world. With ‘innovate for the better’ serving as guiding principle, and& provides a platform for change and interdisciplinary innovation that aims to transform our society and acts upon the challenges we face today.

    In a rapidly changing world, innovating in such a way that it leads us towards a more conscious world isn’t achieved overnight. It takes knowledge, courage & time. It requires a shift in perspective, both in short & long-term strategy, & core values & culture. Conscious innovation is about finding a balance between profit & purpose.

    Conscious innovation is about finding a balance between profit & purpose. 

    This approach to business & innovation is about pushing boundaries, questioning the status quo & demanding conscious responses to the questions that matter. A higher level of consciousness creates room to focus on the numerous challenges we face today.

    One being an undeniably important starting point of it all. Conscious leadership. No true innovation happens without forward-thinking leaders and educators who serve as an example for future generations.
     
    In order to bring about a historic global culture shift to help address society’s greatest challenges, we also need entrepreneurs. The business community can be part of the solution to global problems like wealth inequality, climate change & social unrest.

    The business community can be part of the solution to global problems like wealth inequality, climate change & social unrest.

    Yet the biggest buzzword of our time is sustainability. In a short amount of time, sustainability has become a key driver of innovation & long-term success. Business models of the future go hand in hand with core sustainability values & financial incentives.
     
    Nurturing our creativity becomes ever so important due to technological advancements. Routine & repetitive jobs will disappear at an unseen rate. It is crucial to keep our human capital, creativity, non-linear thinking, empathy & judgement alive. 
     
    and& also touches upon one of the biggest challenges of our time: redefining cultural standards in an ever-changing digital society. Misinformation, media manipulation & the impact of fake news have led to a collective outcry for tech ethics.

    How do we move from agenda, knowledge and plans to effective transformation? How do we facilitate change?

    Lastly, and& aims to bridge the gap between knowing what needs to happen to change and act upon it. Rather than putting necessary changes on the long track, we as humans need to implement change in the way we live. The problem is that human nature isn’t likely to embrace change. So how do we move from agenda, knowledge and plans to effective transformation? How do we facilitate change?

    and& is on an active search for change, inspiring cross-fertilization between different businesses, people, policy areas, actors, speakers, audiences & experts in order to attain much-needed breakthroughs. Expect four days & nights of inspiring talks, business opportunities, avant-garde music, a tech fair & art interventions in public space by artists who transform innovative technologies & design into artistic concepts that arm us against the vortex of our time.