The Millennial’s food for thought

Eve Turow Paul writes about and studies Millennial food culture. She investigates the latest research in psychology, sociology and anthropology, speaks to thought-leaders & interviews people of the Millennial & Gen Z generations to gain a better understanding of their anxieties, hopes & passions. She then looks at how individuals fulfill many of their needs through food culture.

She is the author of A Taste of Generation Yum, a book that investigates the driving forces behind the Millennial generation’s obsession with food. Utilizing her empirical research, she advises companies, start-ups & independent entrepreneurs on how to connect with & better serve Millenials.

I’m not here to tell you what the trends are; I’ll tell you why the trend exists

There are more than 200 million photos tagged #food on Instagram. Eve has spent the last many years researching & writing about our obsession with food & the ways in which 21st century innovations & pressures are re-shaping the human experience, & thus, people's wants & needs.

Working to deepen the audience's understanding of the Millennial and Generation Z markets from a psychological, sociological & emotional perspective, she brings to light how these changing wants & needs influence our businesses.

Want to find out why you’re taking photos of your lunch? For a better understanding of what’s driving this food trend, Eve identifies four key pillars that represent our new & influential modern day needs & closely analyzes these themes in food culture, yet also sees them reflected in fashion, auto, housing & more.