Alexandra Daisy Ginsberg
Why do we make things? When we do, what links our creations with us, and the world around us? And if we want to make things “better”, who decides what’s better, and for whom? Existential questions like these – and many others – drive the work of Dr Alexandra Daisy Ginsberg. Named "One to Watch" by the Financial Times and voted a Future 50 by Icon Magazine, this Cambridge University and Royal College of Art graduate makes artworks that explore how human values shape our culture, science, technology and nature.
For her PhD from the Royal College of Art, London, Ginsberg interrogated how powerful dreams of “better” futures shape the products and services that society creates. She loves creating a bridge between cutting-edge science & technology and the public via captivating storytelling. In particular, she has become influential in the field of synthetic biology and has spent over 10 years researching the design of living matter with world-leading scientists, engineers, historians and institutions.
Ginsberg’s most recent artworks include the wilding of the planet Mars; a search for the “sublime” as she resurrects the scent of extinct flowers with leading biotech company Ginkgo Bioworks and smell researcher Sissel Tolaas; and a project to bring to life a Northern White Rhinoceros, which went extinct in 2017, using AI.
If you’re into pushing boundaries and building bridges, you won’t want to miss Ginsberg at and&.